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Good Guide to Trading

Getting ready for enterprise

Author: Atul Patel and Rosalind Oakley
Publication date: 16-06-2009
Edition: 1
ISBN: 978-0-7199-1788-2
Publisher: NCVO
Number of pages: 160
Format: Paperback
NCVO Members Only:
Good Guide to Trading

Trading in goods and services is an increasingly important source of unrestricted income for civil society organisations. Many find that it makes a valuable contribution to their independence, sustainability and growth.

The Good Guide to Trading takes you through the process of launching a successful trading initiative from start to finish. Aimed at anyone with responsibility for raising money, the guide will be useful to organisations that are:

  • new to trading but would like to explore the options
  • already undertaking some trading activity but need some guidance on how to do it
  • already trading and wish to expand or refocus their activities.

Guidance is presented in an easy-to-use format, with tools, case studies, signposts to other resources, key tips, and pitfalls to be aware of.

The book is divided into four parts:

  • Part 1 puts trading into context within the sector, and explores the importance of a sustainable funding strategy
  • Part 2 looks at the overall readiness of your organisation to develop trading activity
  • Part 3 looks in detail at how to identify a specific trading idea and ensure it fits with your existing organisation
  • Part 4 includes a directory of further support and a glossary.

The Good Guide to Trading is the result of the successful collaboration between NCVO's Sustainable Funding Project and CASS Business School.

Price (each)£ 25.00
NCVO members
Price (each)£ 17.50

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